Business Case: Conference Lead Follow-Up Is Critical

You've spent $20,000 to $80,000 to attend a conference or trade show: You take your Sales & Marketing team, and you think you're ready, but are you? Do you have a plan for what happens before, during and after the show when it comes to your lead collection and nurturing. Are you organizing and centralizing all of your new contacts? Biggest question... are you messaging your leads at the right times during and after the show? Most companies spend a lot to attend but fail in lead handling. If you are not investing in your lead strategy, why not? That's where SalesEngage comes in. Your lead management improves and your teams get ready for every interaction with our consulting. You paid a lot to be there - make sure you convert. It shouldn't take quarters to convert attendees into buyers. 

Pre-Show Engage

Target your buyers before you reach your show. Effective sequencing lets your prospects know what you offer and where to find you. It also allows you to set meetings before you have boots on the ground.

Intra-Show Communication

offer assistance, invites, and guidance to your newly formed relationships while attending your booth. They are Leads now and you should handle those with the attention to detail they deserve. 

Post-Show WrapUp

Convert your leads to contacts to meetings. Educate and guide on your offering and make it easy to do business. Never let an opportunity slip through the cracks. You spent a fortune to be at the show, and you took time to input the data into your CRM, don't stop short now. Go get it!

Founders - You didn't come this far just to come this far! You've closed a few friends and family deals and may be on pace to $500K, but the reality is you need demand/lead generation and lead management. You can't sell all day long, and you definitely can not run the Sales team - it just won't scale. Your passion lies in Product or Dev and you need to focus on the strategy. SalesEngage can help you strategize, craft, and execute.  ​